The leader of the Settlement Defense Front in Call of Duty: Infinite Warfare.
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Call of Duty: Infinite Warfare’s first victory: 6M bot messages on Facebook

  • Posted byby Mike Minotti
  • Updated
  • 2 min

If you stand between people and a Call of Duty reveal, you’ll suddenly become popular (even if you’re a bot).

To promote the reveal of Call of Duty: Infinite Warfare, publisher Activision teamed up with Facebook to direct players to a chat bot on Facebook’s Messenger that played the role of Lt. Reyes, a character from the upcoming first-person shooter. The account exchanged over 6 million chats with fans hungry for info during its first 24 hours online. Activision releases Call of Duty games annually, and last year’s Black Ops III was the best-selling game of 2015.

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Written by

Mike Minotti

Mike Minotti has been with GamesBeat since 2012, starting as an intern. Based near Youngstown, Ohio, he now manages GamesBeat's editorial team. He's also a prolific podcaster, appearing on multiple shows covering the gaming industry.