Call of Duty: Infinite Warfare’s first victory: 6M bot messages on Facebook

If you stand between people and a Call of Duty reveal, you’ll suddenly become popular (even if you’re a bot).

To promote the reveal of Call of Duty: Infinite Warfare, publisher Activision teamed up with Facebook to direct players to a chat bot on Facebook’s Messenger that played the role of Lt. Reyes, a character from the upcoming first-person shooter. The account exchanged over 6 million chats with fans hungry for info during its first 24 hours online. Activision releases Call of Duty games annually, and last year’s Black Ops III was the best-selling game of 2015.