Retired Marine Corps general Jim Mattis.

Call of Duty Endowment’s ‘Hire. Honor’ campaign aims to get veterans back to work

Celebrating its 10th anniversary, the Call of Duty Endowment announced its new “Hire. Honor.” campaign. The aim is to get veterans back to work, helping them adjust to civilian life after they serve in the military.

Gen. James Mattis, decorated American veteran and former United States Secretary of Defense, kicked off the campaign in a call-to-action Public Service Video which can be viewed here. In addition to urging viewers to honor veterans by hiring veterans, Mattis asserts that the vast majority of veterans who have experienced combat emerge stronger and are even greater assets to our society and the workforce.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.