Call of Duty: Black Ops III sets record with $550M sales in three days

Call of Duty: Black Ops III generated $550 million in worldwide sales in its first three days. That gives Activision Blizzard the biggest entertainment launch of 2015, beating out the box office from the Jurassic World film opening.

Activision Publishing, the division of the Activision Blizzard parent company, said the sales numbers for the futuristic military shooter beat out all theatrical box office, music, and book launches this year. Call of Duty has generated more than $10 billion in its lifetime of more than a decade, but Black Ops III has been more highly anticipated than other recent Call of Duty games, which come out every year since Activision has three game studios rotating sub-franchises.