Black Ops.
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Call of Duty: Black Ops III drives strong sales for Activision Blizzard

Call of Duty: Black Ops III sales helped drive a strong first quarter for Activision Blizzard, with monthly active users up both quarter-over-quarter and year-over-year, setting an all-time record for the franchise, Activision Blizzard announced today.

The biggest U.S. video game company didn’t disclose its sales unit or dollar figures for Black Ops III. It only said that Call of Duty is setting new records for in-game content sales (which the industry calls downloadable content, or DLC). More than double the number of players who chose to purchase in-game content while maintaining average revenue per paying user.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.