XSET branches into Web3 gaming, signs creator Brycent

Esports and gaming lifestyle organization XSET signed Web3 gaming creator and advocate Bryce “Brycent” Johnson to its roster. While some esports organizations have experimented with Web3 gaming, none have signed a creator dedicated to Web3 content.

Brycent began building his platform in 2021. The former software engineer turned content creator became prominent in the Axie Infinity community. Later that year, Brycent founded Loot Bolt, a Web3-powered social payments system designed to grow communities. By 2022, Brycent signed a deal with Gary Vaynerchuk’s Vaynersports which is still active.