Brands should follow Madden NFL’s marketing example

Regardless of the discipline, few kids dream of glory as the 53rd man on an NFL roster, a career minor leaguer, or two-way professional basketball player splitting time between the NBA and G-League. Any aspirational, sports crazed adolescent daydreams about dominating the highest level of sports.

Of course, around the same time we learn about the birds and the bees, we realize that not only is stardom as a professional athlete not going to happen but also being that 53rd man on the Chicago Bears roster is unlikelier than winning the lottery.