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Halo boss says tech companies must own their ethical responsibilities

The social implications of AR, VR, and online communities are important to consider. In a roundtable conservation as part of Microsoft’s Alumni Network YouTube channel, former Xbox executives Peter Moore, Robbie Bach, and Ed Fries as well as current 343 Industries studio head Bonnie Ross joined former Nintendo of America president Reggie Fils-Aime for a conversation about Xbox and the future of entertainment.

“I think that when we look at the social responsibility [of new tech]… I do think we as technology holders have a responsibility,” said Ross. “I’m really thinking about that social point and ethics in a way that we never have before, and I think we’re seeing it play out in front of us — what happens when we don’t.”

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