Block by block: How Roblox is building one of gaming’s biggest platforms

I think I understand why building-block toys are so popular. It’s probably because we instinctively understand that our world is built on cells that are built on molecules that are built on atoms that are built on quarks — and that building something brick by brick emulates that type of creation. Or maybe dopamine simply flushes through our lizard brainswhen we click two objects together to create something recognizable.