Blizzard is phasing out the ‘Battle.net’ name

Battle.net is going away. Don’t worry! Your loot boxes are safe. The technology behind the service is staying, but the name is on the way out.

Blizzard, the publisher of online megahits like World of Warcraft, Hearthstone, and Overwatch, revealed today that it is dumping the “Battle.net” as the name of its gaming service. The company will continue to use that tech to connect players and games online, but it explained in a blog post that it no longer sees the need to offer distinct branding for its network now that the average consumer understands and expect online functionality. On top of that, Blizzard claims it would occasionally see confusion among consumers who didn’t realize that Blizzard and Battle.net are the same thing.