Blizzard cofounder Frank Pearce: 25 years of making games isn’t enough

Blizzard Entertainment is the division of Activision Blizzard that’s brought us games like StarCraft, Diablo, and World of Warcraft, and it turned 25 this week. We ran an interview with Blizzard chief executive Mike Morhaime, who was one of the three original founders who started the company during the golden age of PC games.

But we also interviewed Frank Pearce, another cofounder who had to code games and answer the phones too when the company started in 1991. But now he’s the chief development officer at the 4,000-employee company in Irvine, California. The company started in 1991 as Silicon & Synapse, with Allen Adham, Morhaime, and Frank Pearce as its founders. They started out as work for hire, making games for Interplay Productions. But now they’ve grown into a 4,000-employee powerhouse, with $1.56 billion in the 12 months that ended December. 31, the leading subscriber online game in World of Warcraft, a 30 million seller in Diablo III, and two growing esports with Hearthstone: Heroes of Warcraft (a card battler) and Heroes of the Storm (an online multiplayer strategy game). Throughout the ups and downs, the changes in ownership, a transition in power, the company has outlived the competition.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.