Atari logo in Blade Runner 2019.
Atari logo in Blade Runner 2019.
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The new Blade Runner film trailer has the Atari logo

If you’re a science fiction fan, you know that Warner Bros. posted the official film trailer for Blade Runner 2049. But you may not have noticed that the trailer features the Atari logo.

The trailer has both amazing and disturbing imagery of the future, with Ryan Gosling as a new Blade Runner, or agent who hunts down clones that have gone rogue and turned against humans. Harrison Ford is also returning to his role as Deckard from the first film. GamesBeat’s Jeff Grubb noticed that the Atari logo appeared in the trailer.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.