Black Ops III and PlayStation won Black Friday, marketing study finds

Black Friday was a Black Ops III day.

Call of Duty: Black Ops III commanded the lead position in video games on the start of the holiday season on Nov. 27, according to a marketing study by researcher Infoscout. And of the console brands, Sony’s PlayStation also edged out Microsoft and Nintendo on Black Friday among millennials. InfoScout tracks purchases made by a network of 300,000 users over three mobile apps. The study was based on 250,000 receipts from those users on Thanksgiving night and Black Friday.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.