Black Friday was a Black Ops III day.
Call of Duty: Black Ops III commanded the lead position in video games on the start of the holiday season on Nov. 27, according to a marketing study by researcher Infoscout. And of the console brands, Sony’s PlayStation also edged out Microsoft and Nintendo on Black Friday among millennials. InfoScout tracks purchases made by a network of 300,000 users over three mobile apps. The study was based on 250,000 receipts from those users on Thanksgiving night and Black Friday.
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