Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment and Web3 firm Pixelynx unveiled $MIRROR, the official utility token based on Black Mirror – one of the most culturally resonant franchises in entertainment history.
Part of the goal is to reward Black Mirror fans for their loyalty.
This partnership marks the first time a franchise of this scale has launched a token, setting a precedent for the future of global entertainment IP and powering a next-generation immersive storytelling ecosystem, Pixelynx said.
At the heart of this immersive universe is Iris, a virtual assistant who monitors and evolves with users based on their social behavior, digital activity, and direct interaction. Drawing on the themes of the iconic “Nosedive” episode of Black Mirror — where a person’s every action is recorded on social media and factored into a public reputation — Iris assigns each user a dynamic Reputation Score, offering exclusive perks, token rewards, and access to interactive experiences based on their digital footprint.
Here’s a video based on the Web3 platform.
A multi-layered universe
The $MIRROR token goes beyond gamified engagement. It’s a cultural token at the core of an expanding digital world that merges interactive entertainment, communities, identity, and social standing.
Several new experiences and product activations are launching as part of the $MIRROR ecosystem, designed to deepen community connection and reward creative contribution:
Interactive applications, collectibles and scoring systems that evolve with every action, tweet, transaction, or conversation
Exclusive Black Mirror comics in partnership with Twisted Comics, holders will be able to vote on covers and even feature their character in upcoming issues.
The ability for select users to invest in royalty streams from selected product launches
A Creator Fund to empower community members to build new ideas, earning $MIRROR and influence in return.
From passive viewers to active participants
The Black Mirror episode Nosedive served as the direct inspiration for the $MIRROR system because it captured the essence of a world where reputation, social validation, and economic opportunity are tightly intertwined.
Black Mirror’s $MIRROR ecosystem redefines what it means to be a fan. This is not just a token, it’s an unfolding narrative where your digital identity becomes your character, and your behavior determines your standing.
With over 100+ Web3 communities, major partners, and top creators and celebrities on board, the $MIRROR launch signals a new era of participatory entertainment, one where fans own and shape the worlds they love.
The entire ecosystem is built on KOR Protocol, a next-generation IP infrastructure developed by PIXELYNX. KOR enables IP holders to protect and expand their intellectual properties in a transparent, decentralized environment, making it the perfect foundation for the $MIRROR launch.
Inder Phull, CEO of Pixelynx and creator of KOR Protocol, said in a statement, “KOR was built to empower IP owners and protect the integrity of culture in the digital age. The launch of $MIRROR is a perfect example of how world-class IP can be extended into dynamic, participatory ecosystems. Black Mirror is leading the way by giving fans the tools to not only interact, but truly shape the future of storytelling.”
A way to connect and reward Black Mirror fans
For the first time, fans are not just observers—they’re participants with real influence. The $MIRROR platform is a revolutionary way for Black Mirror to connect directly with its audience, rewarding those who engage, create, and contribute meaningfully to the ecosystem.
The response has already been overwhelming. The platform has registered over 500,000 users globally, signaling massive demand and strong cultural resonance. With this momentum, the $MIRROR ecosystem is on track to onboard fans worldwide into a new era of interactive storytelling and participation.
Launching with Binance, Kraken and MEXC
At launch $MIRROR will be available on Binance Alpha, Kraken and MEXC. The token will launch on Base and will always be available on Coinbase DEX Trading for users in the U.S.
Banijay’s parent company is based in Amsterdam, while leading global distributor, Banijay Rights, is based in Paris. Banijay Rights represents a world-class, multi-genre portfolio of 205,000 hours of standout programming. Handling the distribution for content powerhouse, Banijay Entertainment, Banijay Rights specializes in the exploitation of premium scripted and non-scripted brands to broadcasters worldwide.
Banijay Group, based in Amsterdam, is the parent of Banijay Entertainment in Paris. Banijay Entertainment owns Banijay Rights. Banijay acquired Endemol in 2019 and thereby acquired the rights to Black Mirror. Black Mirror Season 7 has more than 30 million viewers and 188.4 million hours watched on Netflix. The show itself has hundreds of millions of views.