Behind the top mobile ad publishers: Facebook, Google, Pandora and Twitter

Publishers like Facebook, Google’s YouTube, and Twitter are reporting an explosion in mobile advertising this year. After years of false starts, 2013 has become the year of mobile advertising.

Notably, these publishers are doing better than some big ad platform companies, such as Millennial Media, that devote themselves exclusively to ads. Millennial itself is growing at a 50 percent clip. But its results pale to the doubling or tripling of annual revenues being reported by Facebook and YouTube. The emergence of the publishers as major ad platforms represents a major shakeup in the industry’s pecking order.

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