‘Balance that in-app economy’ and other game monetization pearls of wisdom

Monetization in free-to-play (F2P) and freemium games is in constant flux as the technology around it changes and evolves to better serve an increasingly sophisticated audience. Some things that developers thought they knew about monetization no longer are true and other things have changed beyond recognition.

In “Common Monetization Myths Debunked,” moderator Rina Hahm, the head of North America West at Facebook Audience Network, spoke with Chris Akhavan, the SVP of business development, corporate development, and advertising at Glu Mobile and Lila Games CEO Joseph Kim about what’s true, what’s not, and why balance is the key during GamesBeat’s Driving Game Growth & Into the Metaverse in partnership with Facebook.