FTC mystery shopper audits 2000-2013

Bad news for underage buyers: ESRB ratings checks at an all-time high

The biggest impact of the Entertainment Software Ratings Board’s two decades is a single statistic: how often someone underage can buy a game with mature content from a store without being stopped by a clerk.

ESRB anniversary rating
Happy anniversary, ESRB.

Twenty years ago today, when the ESRB issued its first game ratings, there were no accepted descriptions of video game content. If a parent wanted to buy a game, they had to judge the content based on the pictures and text on the box. Children could buy pretty much whatever they could pay for.

Unlock premium content and VIP community perks with GB M A X!
Join now to enjoy our free and premium membership perks.
Already a member? Sign in