B3 and Reach Labs have teamed up on Web3 gaming.
B3 and Reach Labs have teamed up on Web3 gaming.
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B3 partner with Reach Labs to launch user acquisition platform and GameChain

  • Posted byby Dean Takahashi
  • Updated
  • 6 min

B3, an open gaming ecosystem built by Coinbase veterans, has partnered with Chris DeWolfe’s startup Reach Labs to deploy a user acquisition (UA) platform.

B3’s Layer 3 blockchain platform harnesses social network effects and financial incentives to drive users to discover experiences. 

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.