Autodesk's
Autodesk's Otto Desć commercials aired during the Oscars.
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Autodesk airs Oscar commercials to tout digital creation tools

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Autodesk kicked off a branding campaign at the Oscars tonight with a series of commercials aimed at raising awareness about its behind-the-scenes tech for digital content creation.

On the entertainment industry’s biggest night, Ryan Reynolds’ creative agency Maximum Effort honored Otto Desć, an influential, groundbreaking — and entirely made up — Hollywood legend and icon. It’s all in the name of drawing the connection between the artist and the tools under the hood that make the artist’s creations possible.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.