Targeted marketing can be most effective for games | Gamesight
Gamesight released their annual State of Performance Marketing Report, in which it provides insight in what kind of platforms and advertising strategies are effective...
Infinite Reality raises $3B to increase its immersive tech portfolio
Infinite Reality revealed today that it has raised $3 billion in funding from a private investor, which it plans to put towards the expansion...
ZKcandy raises $4M for its gaming-focused Layer 2 chain
ZKcandy announced today that it has closed a $4 million private funding round shortly after the open-testnet phase for its gaming-focused Layer 2 chain....
Sony announces Ghost of Tsushima, Helldivers adaptations
Sony revealed more details about its upcoming game-to-screen adaptations, including reveals for new adaptations, at its CES 2025 show. Specifically, it revealed that Screen...
Sassy Chap Games on launching Date Everything into tricky market
Of the dozens of games already scheduled for 2025 — which includes some of the biggest franchises and most anticipated titles in the history...
GamesBeat writer Rachel Kaser’s Top 5 Games of 2024
We’re about to draw the shroud over 2024 — a complicated year that gave us excellent games but which I fully expect to be...
2025’s upcoming games poised to be best-sellers
As we close out the eventful year 2024, we look ahead to a games release calendar that is already teeming with excellent titles. Several...
Maximum Entertainment divests Merge Games assets to Silver Lining
Maximum Entertainment announced this week that it is divesting some of its assets from its subsidiary, Merge Games. Specifically, it would divest IP rights...
Players rebuke clumsy ad strategies, even in popular games | Mobile Premier League
Online game company Mobile Premier League (MPL) this week released a new study in which it reveals a trend in the reviews of some...
Players invested 8.34B hours into Blizzard titles in 2024, says studio
Blizzard this week released its End-Of-Year Review report, in which it revealed details about how players engaged with its titles in 2024. To that...