If you’re wondering how businesses like Starbucks, or games like Plants vs Zombies, have become poster children for app engagement and monetization, mobile marketing automation (MMA) is a significant part of it.
Japanese developer Tri-ace has been acquired by mobile company Nepro Japan. The Tokyo-based company best known for its Square Enix-published Star Ocean and Valkyrie Profile role-playing game franchises will be retooled as a smartphone and tablet developer.