Removing the stigma from NFTs
Crypto and blockchain are quite unpopular in the gaming space. Whenever a company mentions it is exploring NFTs in its games, it usually receives...
The crazy metaverse — ideas from the fringe
Any shift in society, whether it’s technological or otherwise, brings a deluge of new ideas. We rarely remember the alternatives provided as the mainstream...
Augmented reality and gaming’s future
The tech business spends a lot of time on VR. Creating exciting new worlds can overshadow the more practical uses of new hardware. This,...
Sorare partners with 18 national teams, launches a new game
Sorare is partnering with 18 national soccer teams ahead of launching a brand new, free-to-play game with social elements. Sorare: Global Cup ‘22 will...
Gen Z and the democracy of design
Developing games today is a lot different than developing them 20 years ago. The sheer amount of access to your gaming audience, and the...
It’s game time: How video game brands can reach new and existing customers in 2023
This article is part of a VB Lab Insights series paid for by Amazon Ads. The world around us is evolving quickly. And the...
Lionel Messi is the newest Sorare ambassador
Soccer superstar Lionel Messi is joining Sorare as its newest ambassador. Sorare is a player-owned fantasy sports game, built on blockchain technology. Messi joins...
Advertisers need to think like gamers to succeed in the metaverse
One of the more blatant facts about the metaverse is that it isn’t real. It’s all digital. Metaverse spaces are only limited by the...
The Chainsmokers’ Festival Tycoon on Roblox is number one
The number one branded music experience in Roblox is Gamefam’s latest release, Festival Tycoon. The Festival Tycoon experience is an official release on behalf...
Using soft skills for hard problems — tech leadership in 2022
In design, you can fix some problems with more resources. Adding some memory and storage can assuage a lot of technical woes. With people,...