Augmented reality and gaming’s future
The tech business spends a lot of time on VR. Creating exciting new worlds can overshadow the more practical uses of new hardware. This,...
Sorare partners with 18 national teams, launches a new game
Sorare is partnering with 18 national soccer teams ahead of launching a brand new, free-to-play game with social elements. Sorare: Global Cup ‘22 will...
Gen Z and the democracy of design
Developing games today is a lot different than developing them 20 years ago. The sheer amount of access to your gaming audience, and the...
It’s game time: How video game brands can reach new and existing customers in 2023
This article is part of a VB Lab Insights series paid for by Amazon Ads. Unlock premium content and VIP community perks with GB...
Lionel Messi is the newest Sorare ambassador
Soccer superstar Lionel Messi is joining Sorare as its newest ambassador. Sorare is a player-owned fantasy sports game, built on blockchain technology. Messi joins...
Advertisers need to think like gamers to succeed in the metaverse
One of the more blatant facts about the metaverse is that it isn’t real. It’s all digital. Metaverse spaces are only limited by the...
The Chainsmokers’ Festival Tycoon on Roblox is number one
The number one branded music experience in Roblox is Gamefam’s latest release, Festival Tycoon. The Festival Tycoon experience is an official release on behalf...
Using soft skills for hard problems — tech leadership in 2022
In design, you can fix some problems with more resources. Adding some memory and storage can assuage a lot of technical woes. With people,...
AI and the future of gaming
Artificial Intelligence (AI) is an exciting topic for some and horrifying to others. Reality, as with many things, seems to fall somewhere in-between the...
Blockchain needs a killer game to hit the mainstream
For all that blockchain, crypto and NFTs are in the news these days it’s pretty obvious that it isn’t exactly mainstream. Lots of people...