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Jason Wilson

How to maximize your online game launch

For every video game megalaunch like Grand Theft Auto V or Battlefield 4, hundreds more are worthy of attention. So how can you ensure your latest title breaks through the noise? Strong decision-making can trump a strong marketing budget.

Tale of a nearly 40-year-old Pokémon virgin

Hangnails are annoying. They don’t really hurt — unless you’re a pro athlete. It’s minor but nagging — tedious stuff. You worry at the nail and the cuticle in your quest to deal with it, and once finished, you don’t feel like you’ve accomplished anything. Pokémon is my hangnail.