For every video game megalaunch like Grand Theft Auto V or Battlefield 4, hundreds more are worthy of attention. So how can you ensure your latest title breaks through the noise? Strong decision-making can trump a strong marketing budget.
This is upsetting to many people looking at this issue, especially smaller developers, who feel that no company should be able to "trademark" a common word like candy. But it’s not quite that simple.
Hangnails are annoying. They don’t really hurt — unless you’re a pro athlete. It’s minor but nagging — tedious stuff. You worry at the nail and the cuticle in your quest to deal with it, and once finished, you don’t feel like you’ve accomplished anything. Pokémon is my hangnail.