By using its success with the old Game & Watch and the money-making Game Boy, DS, and 3DS handhelds, Nintendo could easily find a way to get people to download a $1 app a billion times.
According to data from iSpot.tv, four of the top five biggest TV ad spenders in the video game category for the first quarter of the year are mobile game companies, collectively spending over $130 million in 2015.
With such excellent characters popping up in games that are selling millions of copies (Last of Us has sold over seven million copies at last count, early last year), this helps to portray the LGBT community in a strong and positive light and help more people understand and accept it.
After 44 hours, I still feel like I've got a great deal to learn about Pillars of Eternity's world. Isn't that what role-playing fans want from their games?
If Nintendo can bring the same level of innovation to its game monetization strategy as it does its gameplay experience, this deal could create a new template for how mobile games and advertising can work together going forward.
Obsidian crafted its own culture and lore for its Kickstarter-darling role-playing game, and this included bringing different approaches to the world's races and magic.