The first esports pro wants to leave a legacy for passion and enthusiasm
A whole generation of gamers have grown up and become esports fans without ever hearing the name Thresh — at least, not unless you’re...
5 ways to use word-of-mouth marketing in a post-viral world
When most game developers hear the term “virality,” they tend to think of the type of viral marketing that involves rewarding players for sending...
FIFA 16, Halo 5 lead consoles back on top of game industry TV ads
GamesBeat has partnered with iSpot.tv, which measures TV advertising in real time, to bring you a monthly report on how gaming brands are spending...
Talisman: Digital Edition gets The City expansion today on PC, Mac, iOS, and Android
Talisman: Digital Edition is about to get a bit more … civilized. And crowded. Nomad Games has released Talisman: The City expansion today on...
Hearthstone: Heroes of Warcraft championship preview: an unstable meta, an uncertain favorite
After eight months of grueling ladder play, regional qualifiers, and regional championships, 16 card-slinging savants descend upon Anaheim for the second Hearthstone World Championship....
Deus Ex: Mankind Divided has an answer to one Human Revolution criticism up its sleeve
The original Deus Ex holds a place of honor among games. Back in 2000, it was an early example of the narrative shooter genre,...
It’s a new ice age — for game-industry deals
The first nine months of 2015 were brutal for games deal makers, with total deal value (in dollars) across investments, mergers and acquisitions (M&As),...
Heroes of the Storm preview: Feels naive for any team to beat Na’Vi
Forty of the world’s most frenetic gamers will fight for half a million dollars in the first-ever Heroes of the Storm world championship beginning Wednesday....
10 Kingdom tips to help kings and queens found — and grow — their realm
Kingdom is not an easy game. It’s also a deliberately obtuse one — it gives you very little information, letting you learn by doing...
The branding game: It’s about savvy partnerships and communication, not ‘brand slaps’
It wasn’t long ago that mobile game companies could easily get a license to make branded games featuring movie or cartoon characters. But brand...