Here’s the future of esports marketing
You might not have noticed, but Worlds 2015 just wrapped up. Not the World Series, but something that for many of us is far...
Fallout 4 ads ran nearly 800 times as console games dominated TV ad share in November
Over the past month, console games have dominated TV ad spending, owning all five of the top spender spots in the gaming industry. In...
Seven mobile game trends to watch for in 2016
With Activision’s massive King acquisition and the stellar success of Bethesda’s Fallout Shelter this year, traditional game publishers are making mobile a priority. Couple...
Role-playing games are under siege in South Korea’s mobile market
Since the rise of mobile RPG in the South Korean mobile games market, RPG games have been hugely active. It is no exaggeration to...
What to expect from Hearthstone esports in 2016
Three weeks on from BlizzCon, with a new Adventure Mode expansion and most of the details emerging for how Hearthstone’s renamed Championship Tour will...
Everything you need to know about the Fallout universe
In another episode of “Clueless Gamer” on Late Night, host Conan O’Brien tried out the video game Fallout 4, as the audience watched him...
Legacy of the Void is the weakest of StarCraft II’s single-player campaigns
StarCraft 2: Legacy of the Void has a late-game mission that encapsulates what its campaign should be. You control the alien Protoss, fighting alongside...
Legacy of the Void shows why StarCraft II is the king of real-time strategy multiplayer
How good is StarCraft II’s multiplayer? Prior to Legacy of the Void, I played over 3,500 multiplayer games, and it has been my first...
Activision outpaces EA, Bethesda for TV ad engagement and spending as holiday heats up
Console games remain the industry leaders in TV ad engagement as Activision, Electronic Arts, Bethesda Softworks and Nintendo all push new releases from some...
Behind the veil: a glance at Iran’s leading app store
Heard of Cafe Bazaar? I doubt it rings a bell unless you’re in the Middle East or keeping tabs on trends in emerging mobile...