Ubisoft’s The Division spent more on ads than any other game in March
Game brands continued ramping down in March, with the industry spending an estimated $35.7 million on 20,541 airings of 92 commercial spots. It’s down...
A step-by-step guide to building an all-star player in MLB 16: The Show
Welcome to Opening Week! I hope you’re enjoying a new Major League Baseball season a cold beer in one hand and a hot dog...
Tencent is bringing Path of Exile to China
The world’s biggest game company is teaming up with the studio behind the game with the world’s biggest skill tree. Tencent has agreed to...
Game developer group doesn’t let Nintendo off the hook for firing Alison Rapp
One of the biggest organizations representing game developers had some strong words for Nintendo’s recent actions. Today, International Game Developers Association executive director Kate Edwards issued...
Sword Coast Legends studio N-Space closes as publisher determines future for DLC, console releases
The studio behind Sword Coast Legends has shut its doors, and Dungeons & Dragons publisher Wizards of the Coast is figuring out the future...
Baldur’s Gate: Siege of Dragonspear embraces the past and present
I know how the Child of Bhaal’s story ends. But what I didn’t know is what happens between the defeat of Sarevok in Baldur’s...
Metronomicon is a Western take on Final Fantasy: Theatrhythm
Prepare to become a Music Meister. Kasedo Games, strategy-game publisher Kalypso’s indie-game imprint, is blending music, rhythm, and role-playing together with The Metronomicon (gee, I wonder what that wordplay’s about).
7 tips to make more money from your games
With the costs of user acquisition hitting an all-time high, game publishers find themselves struggling with how to profit, and profit big, from their...
Ubisoft Philippines is the island nation’s first major game studio
The Philippines is getting a new “Thrilla in Manila” — its first major gaming studio. Ubisoft unveils its new Ubisoft Philippines studio today. It’s...
Terminator and Gronk roll over Paper Mario, Tom Clancy, & the UFC in February’s game ads
It was a slow month in terms of spending for the mobile and video game industry, but that didn’t slow fan engagement with the...