The gaming audience in the United States showed up to spend money again last month. Consumers spent $3.3 billion on video game hardware, software, and accessories in August, according to industry-tracking firm The NPD Group. That’s up 37% year-over-year from $2.4 billion. Strong debuts for Madden and UFC as well as resilient performances for Final Fantasy VII Remake and The Legend of Zelda: Breath of the Wild fueled the growth. Here are the full results for August:
| August 2020 Dollar Sales (in millions) |
Aug’19 |
Aug’20 |
CHG |
|
|
|
|
| Total Video Game Sales |
$2,431 |
$3,330 |
37% |
| Video Game Hardware |
$167 |
$229 |
37% |
| Video Game Content (Physical & Digital Full Game, DLC/MTX and Subscription consumer spending across Console, Cloud, Mobile*, Portable, PC and VR platforms) |
$2,147 |
$2,935 |
37% |
| Video Game Accessories |
$117 |
$166 |
42% |
| * Mobile spending provided by Sensor Tower |
|
|
|
“Digital content on console platforms, mobile content, and subscription spending were among the largest growth segments,” NPD analyst Mat Piscatella said. “Year-to-date spending reached $29.4 billion, 23% higher than the same period in 2019. Content, hardware, and accessory spending each increased by more than 20% when compared to the same period a year ago.”
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