Atari-branded Speakerhats are making their debut at San Diego Comic Con.
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Atari’s new Speakerhat blends wearables with fashion

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Atari is blending fashion and wearables with the debut of Speakerhats, or baseball caps with audio speakers built into the visor.

The move shows that Atari is willing to go far afield from games to take advantage of a brand that has been around since 1972. Atari is partnering with Audiowear, a tech company that created the new Speakerhats in time for an unveiling at the San Diego Comic-Con event this week.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.