Atari's Pridefest mobile game.
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Atari launches Pridefest mobile game in a first for LGBTQ community

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Atari is making some history today as it launches its Pridefest mobile game, the first major title for the lesbian, gay, bisexual, transgender, and queer (LGBTQ) community.

The game debuting on iOS and Android lets players express themselves by creating their own parades that celebrate LGBTQ life. Buildings in a city start out gray, but they become more colorful as your parade passes by. You can create vehicles and buildings and develop a character in a bid to bring the city to life.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.