Influencer marketing campaigns are hot.
Influencer marketing campaigns are hot.
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AspireIQ: Half of brand marketers are embracing influencer marketing strategies

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

More than half of marketers are advancing their influencer marketing strategies across content, channels, and types of influencers, according to a report by influencer marketing platform AspireIQ.

The report —  titled “The State of Influencer Marketing 2019: An Analysis of the Social Media Ecosystem” — said 90% of brands see the value of repurposing influencer content.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.