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Arm Treasure Data: The most popular games aren’t necessarily using lots of microtransactions

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

More than 60% of Americans play video games, making gaming a cultural staple in American entertainment, while movie theater attendance has hit an all-time low. So Arm Treasure Data decided to do a survey of microtransactions and see what that reveals about what’s happening in games.

And the company found that the most popular games — Call of Duty, Grand Theft Auto, Fortnite, Super Smash Bros., and Pokémon Go — didn’t always correspond to the games with the most microtransactions. In fact, Super Smash Bros., the fifth-most-played game, had the least players purchasing downloadable content.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.