AR developers need to pick and use the right text

Many brands are evaluating augmented reality (AR) and the potential it holds for interacting with consumers in an immersive and impactful way. It’s easy to see why — AR experiences allow brands to integrate content into real environments to complement the world of the consumer in a myriad of ways. In fact, a recent report predicted that the global AR market would increase from $3.33 billion in 2015 to more than $133 billion in 2021.

The industry has made great strides in creating AR experiences with animations and objects that seem to exist in the real world. But brands and developers alike continue to struggle in an area where there’s also a lot of opportunity: integrating text into these experiences.