Apptopia: Interactive story games thrive on mobile with $14 million in revenues last month

Taking a page from choose-your-own-adventure books, interactive story games are enabling players to decide what happens to their characters. The top seven titles on the Apple App Store and Google Play generated over $14 million from in-app purchases last month, according to Apptopia, a third-party provider of app data.

Interactive story games come in a couple of different flavors. In titles like Ludia Games’s What’s Your Story?, players can create an avatar and interact with popular IP like Divergent and Project Runway. Pocket Gems’s Episode also features titles like Pretty Little Liars and Mean Girls, but it also acts as a platform that enables people to make and publish their own original stories.