Appsumer says Apple Search Ads are growing.
Appsumer says Apple Search Ads are growing.
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Appsumer: Apple’s privacy measures boosted its own Apple Search Ads

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Apple’s privacy measures — which had a negative impact on mobile gaming revenues — boosted its own Apple Search Ads business, according to a report by InMobi‘s Appsumer division.

The report provides a snapshot of advertiser behavior from the second quarter of 2021 to the second quarter of 2022 and reveals that Apple has gotten a significant boost to its Apple Search Ads because of its AppTrackingTransparency (ATT) initiatives (as the privacy measures were called), while Facebook and Snap saw sharp declines in both share-of-wallet and market share.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.