Appsflyer says retaining users is still a challenge for app marketers.
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AppsFlyer says retaining users is still a challenge for app marketers

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Retaining app users over time continues to be a major challenge for app marketers, according to a new report from mobile app measurement and marketing platform AppsFlyer.

The report said that only 10 percent to 12 percent of users remain active seven days after downloading an app, and a mere 4 percent to 5 percent are still active after 30 days.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.