Oren Kaniel, CEO of AppsFlyer, with his team.
Oren Kaniel, CEO of AppsFlyer, with his team.
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AppsFlyer raises funding from Salesforce Ventures at $2 billion valuation

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Mobile measurement and marketing company AppsFlyer said it has raised a new round of funding from Salesforce Ventures at a $2 billion valuation. AppsFlyer didn’t disclose the funding amount, but the company said it has raised more than $300 million to date.

Back in January, the San Francisco-based AppsFlyer raised $210 million at a $1.6 billion valuation in a fourth round of funding led by General Atlantic. At that time, AppsFlyer said it had raised more than $294 million. AppsFlyer’s goal is to accurately measure mobile ad spending and become a “democratizer” of mobile marketing.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.