Mobile measurement and marketing company AppsFlyer said it has raised a new round of funding from Salesforce Ventures at a $2 billion valuation. AppsFlyer didn’t disclose the funding amount, but the company said it has raised more than $300 million to date.
Back in January, the San Francisco-based AppsFlyer raised $210 million at a $1.6 billion valuation in a fourth round of funding led by General Atlantic. At that time, AppsFlyer said it had raised more than $294 million. AppsFlyer’s goal is to accurately measure mobile ad spending and become a “democratizer” of mobile marketing.
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