The AppsFlyer team
The AppsFlyer team
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AppsFlyer raises $210 million to measure mobile marketing’s impact

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

AppsFlyer has raised $210 million in funding to accurately measure mobile ad spending and become a “democratizer” of mobile marketing.

Mobile ad spending was expected to hit $165 billion in 2019, according to Warc Data. Mobile attribution companies like AppsFlyer are important because they can figure out whether that spending was effective or not.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.