AppsFlyer has created tools to work with Apple's new privacy mandates.
AppsFlyer has created tools to work with Apple's new privacy mandates.
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AppsFlyer launches predictive analytics for post-IDFA mobile apps and games

  • Posted byby Dean Takahashi
  • Updated
  • 5 min

AppsFlyer is launching its predictive analytics solution, PredictSK. This will be a product that supports game and app developers as well as advertisers in the wake of Apple’s new privacy mandates.

By the end of March or so, Apple will enforce its AppTrackingTransparency (ATT) framework and change the rules for the Identifier for Advertisers (IDFA), requiring users of iOS 14 devices to opt-in to allow their personal data to be shared with third parties for targeted advertising. Apple said the average app has six trackers in it, mostly done without users really know what’s being shared with who, and the company wants to put an end to what Apple CEO Tim Cook called the “data-industrial complex.”

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.