Appsflyer's Active Fraud detects fraudulent ads.
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AppsFlyer helps mobile advertisers beat back ad fraud via machine learning

AppsFlyer is helping mobile game and app developers deal with the severe problem of fraudulent advertising responses via third-party ad networks. In doing so, the company said it has already saved brands tens of millions of dollars since 2016.

Today, the San Francisco-based maker of mobile attribution and marketing analytics is launching Active Fraud Insights 2.0, hoping to set a new marketing industry standard for detecting fraud. The platform leverages metadata from 98 percent of the world’s mobile devices, and it uses proprietary advances in big data and machine learning. Ad fraud is causing an estimated $7.2 billion to $16.4 billion losses a year.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.