AppsFlyer measures which media source is the top one for mobile app marketers.
AppsFlyer measures which media source is the top one for mobile app marketers.
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AppsFlyer: Facebook remains top media source for mobile app marketers

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

AppsFlyer, a mobile attribution and marketing analytics firm, said that Facebook still leads the market in app marketing performance, according to AppsFlyer’s latest Performance Index study.

The study of the performance of mobile media sources for the first half of 2018 collected data from 295 media sources, 8,200 apps, 14.5 billion installs, and 25 billion app opens. In this new report, AppsFlyer is now able to offer gaming data segmented by genre (casual, midcore and strategy, and casino and gambling), as well as grouping non-gaming into life and culture, utility, and shopping apps.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.