AppsFlyer drops knowledge to prepare mobile developers for the holiday download rush

The Friday after American Thanksgiving is one of the biggest days of the year for video game sales, but on mobile, Christmas Day is far more important. But for developers looking to maximize their revenues, they need to understand the differences between consumers on iOS and Android.

That’s where AppsFlyer wants to step in and help. The mobile marketing-analytics platform has released a study that exposes the variations in behavior across smartphone operating systems. In its research, AppsFlyer pulls data from 50 million app installs that should help studios understand the $36.6 billion mobile-gaming industry.