Quvy uses simulated people in doing user-acquisition campaigns.
Quvy uses simulated people in doing user-acquisition campaigns.
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AppOnBoard’s Quvy simulates audiences for user acquisition testing

AppOnBoard is unveiling Quvy, a tool that enables AI to test user acquisition schemes on simulated audiences to speed up a game’s audience growth.

User acquisition (UA) is one of the biggest challenges in gaming today. Whether indie developers or major studios, teams are forced to spend tens or even hundreds of thousands of dollars to test ad creatives—often waiting weeks to identify what works with audiences. This process, reliant on traditional ad platforms and real-world A/B testing, has become a costly bottleneck, said Jonathan Zweig, CEO of AppOnBoard, in an interview with GamesBeat.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.