AppOnBoard powers the "Try Now" button for instant games on the Google Play Store.
AppOnBoard powers the "Try Now" button for instant games on the Google Play Store.
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AppOnBoard’s App Store Demos on Google Play see big growth

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

AppOnBoard’s instantly playable game demos are proving popular in the Google Play Store. Google is using AppOnBoard’s technology to enable users to tap on demo apps in the store and play the game instantly in a highly visible feature dubbed Google Play Instant.

A bunch of game companies have partnered with AppOnBoard to use the “Try Now” button next to the “Install” button in the store. Those mobile game companies include FoxNext Games, Game Insight, Superheart Studios, Jam City, Scopely, Huuuge Games, and Simple Habit.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.