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AppOnboard launches creative studio for playable ads

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

AppOnboard has helped pioneer playable ads on the Google Play store, where players can now instantly play a demo of a game before deciding to download it. And now AppOnboard is launching AppOnboard Studio, a set of tools that allow creative designers to build an app demo without engineering resources or knowing how to code.

AppOnboard’s platform can transform a complicated app into a lightweight demo that can run immediately. It is the foundation behind the “try now” button on the Google Play Store, and it enabled AppOnboard to raise more than $34 million to date.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.