Appodeal released its latest in-app ad monetization performance index.
Appodeal released its latest in-app ad monetization performance index.
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Appodeal: Rewarded video monetization soars in U.S. mobile apps

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Video ads that reward app users or gamers for viewing increased significantly as a form of monetization for mobile apps in the U.S., according to a new report (here’s last year’s report) by mobile ad monetization firm Appodeal.

These “rewarded videos” saw a significant increase in the past year when it comes to generating a high effective cost per mille (eCPM), the effective cost for every thousand ad impressions, Appodeal said in its second annual In-App Ad Monetization Performance Index.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.