AppLovin acquired MoPub for $1.05 billion.
AppLovin acquired MoPub for $1.05 billion.
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AppLovin stirs the mobile ad pot as it buys Twitter’s MoPub for $1.05B

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

AppLovin agreed to acquire mobile ad firm MoPub from Twitter today for $1.05 billion in cash. The deal is a combination of marketing, advertising, and gaming properties — all fused into one company — that may raise some eyebrows in the industry.

San Francisco-based AppLovin has come a long way and is now a publicly traded company valued at $27.9 billion. AppLovin was founded in 2012 by Adam Foroughi, John Krystynak, and Andrew Karam. It focused on mobile advertising, marketing, and analytics at a time when mobile games were taking off and becoming the biggest platform for the game industry.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.