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AppLift raises another $7M for mobile-game marketing

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

AppLift, a fast-growing mobile-game marketing startup in Berlin, has raised $7 million as an extension to a $13 million funding round from this summer.

The money came from Prime Ventures, as in the earlier round. The company is also announcing a new technology offering for optimizing customer lifetime value, or the amount of money that a game company can get from a user over the life of a game. It is also working with a series of new top game advertisers who want to reach mobile users.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.