Apple's Unleash commercial is aimed at gamers.
Apple's Unleash commercial is aimed at gamers.
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Apple features Super Evil’s Vainglory in ‘Unleash’ video touting mobile gaming

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Apple is highlighting gaming once again in a new commercial dubbed “Unleash.” It is aimed at showing that Apple’s A11 Bionic chip in the iPhone X is ideal for gaming. And it highlighted Super Evil Megacorp’s Vainglory game to show off what the platform can do.

The film is aimed at showing non-mobile gamers and heavy mobile users alike that the iPhone is the right platform for mobile games thanks to the processing power of the A11.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.