Apple has cut its fees from 30% to 15% for small businesses.
Apple has cut its fees from 30% to 15% for small businesses.
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Apple cuts commissions: Industry reacts, regulators watch

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

As regulators watch closely, Apple today announced it would cut its App Store commission for small businesses, taking its cut down from an industry standard 30% to 15% for app and game developers that make less than $1 million a year.

The move could earn Apple points from small app makers who are hurting during the pandemic. But critics were quick to point out that it wasn’t a big concession or one that would cost the tech giant much money.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.